In the ancient times, during the most sacred ceremonies the priest used only one fruit
to celebrate the Gods: Elaìa.
Nowadays we call that fruit olive and that is where the name of this precious oil comes from.
Elaìa is a concept brand for a luxury company specialized in product made of olive oil and its derivates.
Ancient oil press were amazing machines made of round heavy stones, but I decided that, while the circular pattern was perfect for a logo, its heaviness was not ideal to deliver the brand identity.
That’s why the outside layer of the press is now made of olive leaves.
You may also like
Carrara | City Branding Concept
Logo & Identity '16: Grid Systems and More
Horus | Brand Guidelines
Free CV and icons! It's time to change
Stradivarius - Restyling Logo Concept
Martina Cavalieri ® Personal Branding