Elaìa

In the ancient times, during the most sacred ceremonies the priest used only one fruit to celebrate the Gods: Elaìa. Nowadays we call that fruit olive and that is where the name of this precious oil comes from. Elaìa is a concept brand for a luxury company specialized in product made of olive oil and its derivates. Ancient oil press were amazing machines made of round heavy stones, but I decided that, while the circular pattern was perfect for a logo, its heaviness was not ideal to deliver the brand identity. That’s why the outside layer of the press is now made of olive leaves.

Elaìa

In the ancient times, during the most sacred ceremonies the priest used only one fruit 
to celebrate the Gods: Elaìa.
Nowadays we call that fruit olive and that is where the name of this precious oil comes from.
Concept

Elaìa is a concept brand for a luxury company specialized in product made of olive oil and its derivates.
Ancient oil press were amazing machines made of round heavy stones, but I decided that, while the circular pattern was perfect for a logo, its heaviness was not ideal to deliver the brand identity. 
That’s why the outside layer of the press is now made of olive leaves.
Thank you!

You may also like

Carrara | City Branding Concept
2014
Logo & Identity '16: Grid Systems and More
2016
Horus | Brand Guidelines
2015
Virgult
2014
Roselade
2016
Free CV and icons! It's time to change
2016
Stradivarius - Restyling Logo Concept
2016
Hydrangea Cosmetics
2016
Floralium
2016
Martina Cavalieri ® Personal Branding
2015
Back to Top